Add the AI Colony Counter to Your Product Lineup
The IncuCount family is the lowest-cost 21 CFR Part 11-compliant automated colony counter on the market. Four models. Sub-3-day ship times. Direct technical support.
- ● Compliance-ready instruments that open pharma QC and food safety accounts.
- ●Executive level support handles your distributor on-boarding and training directly.
American Manufacturer | Forest Lake, MN
Why Add IncuCount to Your Line Card
Lowest price point in the colony counter category. IncuCount 75 starts at $3,999
MSRP. Comparable instruments from large manufacturers run $8,000 to $12,000. You
gain access to customers who previously could not justify the spend.
21 CFR Part 11 compliant with full audit trail and LIMS export. Opens pharma QC,
food safety, and environmental testing accounts that require regulatory compliance. Audit trails, electronic signatures, and data export are built in. No add-on software
needed.
Smallest footprint in class. At a device footprint of 6 inches, the IncuCount can fit any benchtop, including satellite labs and field testing environments where bench space is limited.
Technology in production since 2009. Over 15 years of refining and improving in the field. This is not a new product looking for its first customers.
Who This Is For
This partnership works for distributors who:
- ● Sell lab equipment or instruments to microbiology, food safety, pharma QC, environmental, or research labs
- ● Want a high-margin, compliance-ready instrument with minimal onboarding friction
- ● Value direct manufacturer relationships with no layers and no long waits
Global territories open. Domestic and international reps welcome. Active distribution is live in Pakistan.
No scientific background required. Isaac provides direct technical sales training to get your reps confident and closing. Your team does not need microbiology experience to sell this product.
No minimum company size or revenue threshold. If you have customers who need colony counters, you qualify
American Manufacturer | Forest Lake, MN
IncuCount instruments are designed, built, and shipped from Forest Lake, Minnesota.
An executive is your direct point of contact. No account manager queue. No regional
rep who rotates out every 18 months. The people who run the company are there to
answer your questions and joins your sales calls.
What Onboarding Looks Like
Day 1: Submit inquiry form. Executive responds directly.
Day 1-30: Review and sign the distributor agreement. Flat-structure terms.
Week 1-2: List IncuCount models on your website. Product images, spec sheets, and marketing assets provided or can be pulled from our website.
Week 2-3: Complete technical sales remote training. Tailored to your team’s
experience level.
Day 30-90: Joint sales calls available. Support your first customer opportunities.
Every order: Fast shipment! Ships within 1 to 3 business days from Forest Lake, MN.
Support and Partnership Structure
Executive level personnel is your dedicated account manager. One contact. Direct
line. No ticket queue.
Executive-led technical sales training. Tailored to your team’s background. Remote
sessions work. In-person visits are available for serious partners.
Joint sales calls. Direct manufacturer presence builds customer confidence.
Newlander professional joins your high-value customer calls when you need backup.
OEM arrangements available for high-volume distributors. Custom branding and
packaging options for qualified partners.
Distributor price list provided upon signing. No quote-by-quote guesswork. You
know your costs upfront.
Distributor price list provided upon signing. No quote-by-quote guesswork. You
know your costs upfront.
Frequently Asked Questions
You only have three SKUs. Is this enough to bother with?
Three models means your reps learn one platform deeply, not a bloated catalog they can barely explain. Every SKU delivers strong margins. Accessories and software licenses add line items to each order. The Automated Cell Counter is launching soon.
My reps don’t understand colony counters. Can they sell this?
No scientific background required. We will train your team directly, remote or in-person. The training is tailored to your team’s starting point.
We already carry a colony counter from a larger brand.
IncuCount earns its place as the price-accessible option. It opens accounts that cannot justify a $10,000-plus instrument. It builds your customer upgrade path over time.
Additive, not competitive.
We’re an international distributor. Are we eligible?
Yes. Global territories are open.
What does support actually look like from a small company?
Direct contact. No queue. No rep churn. The person who built the product is on your
calls. The IncuCount has been in production and active distribution for over 15 years.
The program is flat and simple by design.
Get Started
Isaac Erickson, Founder and CEO
Phone: 651-353-7806
Email: info@newlander.shop
No commitment required to receive the price list.